Why Second Slumber?
If you're considering Second Slumber, here is everything you need to know to make your final decision.
The fastest growing segment in the furniture market is the bed-in-a-box direct-to-consumer. Consumers love the ultra convenience to buy first quality good in minutes, hassle free and risk free - by a 100-night sleep trial.
The problem comes when a consumer chooses to exercise their return policy
In the initial phase, online sellers would attempt to match these recently used beds with charities. This served problematic to scale as charities lack logistics, and their demand was not matched to the size or style of bed being returned. Enter waste management firms that offer National reach and a single phone call solution for the retailer. As a result, majority of the returns are now disposed of in landfills. When a mattress is returned with-in a 100 nights of its 10 year life cycle, it retired early with 97.5% sleep value left.
One last thing to keep in mind is that 1 in 8 bed-in-a-box sales are returned, and that's pretty average with any product that has a return policy - like shoes. But there's one major difference: unlike the shoes you send back, the mattress you're not going to keep will never be resold.
New mattresses are very labour and raw material intensive to produce with a high focus on polyurethane foam. Most bed-in-a box consumer non-renewable resources derived from petroleum. Made up of a wide range of natural and synthetic materials, its estimated that breaking down in a landfill may take several decades and synthetic components may be even longer.
Online retailers can not sell these “lightly used mattresses” directly as there is no logistics and return freight is ultra expensive once the mattress is expanded to full size. Consumers perceive used mattress with an image of a dirty, stained and potentially bedbug infested piece of waste.
With increased consumers interest in ecological themes and behaviours, when it's disclosed to shoppers that this way of online shopping has deeply lasting negative impacts on the environment, this may slow sales of bed-in-a-box or even revert consumers back to the traditional means if an alternative isn’t found.
- Reduce the environmental impact of bed-in-a-box sales that are filling landfills prematurely.
- Create a intermediary marketplace to connect near new inventory to buyers in local area.
- Provide shoppers in the market a safe and trustworthy shopping experience.
- Provide vendor partners a reduced administration burden and lower cost alternative to waste management.
- Monetize this pre-owned asset class for the benefit of charity partners.
Second Slumber is a not-for-profit business providing a transparent marketplace where buyers shop and purchase geo specific inventory to them. The purchase is automated online with the option of shopping support at 1-800-SLUMBER. Once the online purchase is completed using modern payment methods, curbside pick-up of the mattress is coordinated by Second slumber support staff ensuring a high quality experience for both the returning customer and the new owner. Second Slumber is a collaborative hybrid blend of the two pre-existing marketplaces. Taking MOST of the benefits related to the top of the market: NEW shopping, and reducing MOST of the RISK of the bottom of the market as-is classifieds.